Overview
What does driving a Porsche feel like?
It is hard to tell what driving a Porsche
feels like. For some it's adventurous and
exciting, for others it is luxurious and exclusive.
Challenge
Translating emotions
into motion design
Motion Design brings real-life experiences to user interfaces by making its elements move naturally. The sensation of driving a Porsche can be summed up in 3 principles: Adrenaline, Premium, and Control.
prototype
Determining the
perfect balance
Porsche provides its customers with the
right balance between their three
principles. We always kept this in mind
whilst working on the animations.
Develop
Motion design
in action
We used symbolic Porsche apps to showcase the motion in action and to give an idea of what Motion Design at Porsche looks and feels like.
Overview
A motion design
guide for Porsche
The key to strong brand identity is consistency. The Motion Design Guide we developed for Porsche supports them to apply a consistent motion language.
How we did it
How you can succeed at Motion Design
To craft immersive motion design
animations we first had to under-
stand them. Here is our free com-
pact learning guide for you.
Hi, I am Sven
Our team worked with passion to support Porsche through Motion Design. We would love to bring the same dedication to your company.
Find out how we can
support you and your
business
