It began with the
company's history
Overview
150 years of
surgical tools
Since the formation, B. Braun strived to support clinicians work by providing them with the best tools possible. Considering the increasing effect of digitalization on the medical industry, we explored new, data-driven business models for B. Braun.
Challenge
Tools don't collect user data
Without user data, it is difficult to discover pain points of clients. Our main objective was therefore to develop new ways of gaining insights through data.
Define
Collecting data by improving workflows
We found out that surgeons have high administrative workloads. By helping them to coordinate their organizational tasks we minimized their workload while gaining
insightful data for B.Braun.
Develop
Changing the way tools are managed
Through leveraging data, future services or business models can be designed. One example we conceptualized was a service for the just-in-time rental of surgical tools.
Overview
A clinical platform
optimizing workflows
A clinical platform would not only serve the needs of medical staff by streamlining their work, but also enable B. Braun to understand their customers better, creating a starting point for the development of a range of digital products.
How we did it
Our free guide on how to visualize complex systems
We used the "universe canvas" to visualize and break down complex dependencies within the medical sector.
Hi, I am Frederic
This project required us to understand some quite complex systems. But we love challenges and would like to grow with our clients.
Find out how we can
support you and your
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